Chicago

+1 (312) 606-9690
1603 Orrington Avenue
Suite 305

Evanston, Illinois 60201

Detroit

+1 (248) 327-8000
202 E 3rd Street
Suite 200

Royal Oak, Michigan 48067

Frankfurt

+49 (69) 80903
60
Berliner Strasse 219

D-63067 Offenbach/Main

Shanghai

+86 (21) 6015-9588

Building 3, 5/F
3601 Dongfang Road

Pudong, Shanghai 200120

Services

“Extraordinary Intelligence” is both custom and uncommon. We’ve nearly seen and done it all; so below is only a partial, representative list of prior engagements.

Regardless of industry niche or insights methodology, every service we provide is specifically designed to mine raw data and refine it into relevant information…and to convert that information into intelligence that empowers companies to act with confidence.

Brand Research

Understand the value of your brand

Commercial Due Diligence

Private Equity/M&A consulting services

Competitive Intelligence

Actionable insights to embolden strategy

Customer Experience & Journey Mapping

Martec’s “5-D” approach to CX

Emotion Intelligence

Simple. Scalable. Seamless. Scientific.

Innovation Research

Future-focused disruption and growth

Market Sizing and Opportunity Assessment

A triangulated approach to assess upside

Pricing Research

Determine optimal price points to maximize profit

Segmentation & Persona Development

A holistic and granular set of methodologies

Strategic Planning

Insights into strategy. Planning into action.

Voice of Customer

Broadly applicable for both B2B and B2C brands

We provide actionable insights to drive growth and success.

Our proven approach has been optimized over five decades to customer-deliver information and analysis that companies need to move forward with confidence and to empower organizational growth.

01

Definition of Requirements

Understand desired business outcomes; recommend methodology & approach

02

Kick-Off

Confirm expectations for scope, schedule, & Investment; engage key stakeholders

03

Learn & Adjust

Update progress & share preliminary insights; adjust scope & approach as necessary

04

Reporting

Finalize conclusions and recommendations for client team; further support via ongoing dialogue & analysis

05

Drive Action

Interpret significance of findings - not just an abstract report

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