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Strategic Planning

In today’s rapidly evolving business environment, organizations need more than just market intelligence—they need a strategic roadmap to execute that intelligence.

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Strategic Planning Insights

Learn more about Strategic Planning to convert research insights into strategy…and strategy planning into action.

Announcement

The Martec Group and Allovance Unite to Elevate Strategic Planning and Market Research

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Featured Insight

Growth Strategy Framework: Putting Disruptive Innovation in Its Place

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Case Study

Driving Strategic Growth Through Voice-of-Customer Insights

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Visions, Roadmaps, and Outcomes

Martec delivers an integrated service package that combines the strengths of our market research expertise with a proven 5-step Strategic Planning methodology and a suite of innovative software solutions. Bridge the gap between data-driven insights and strategic action; navigate complex decisions with confidence.

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From Insight to Action

Commercial Due Diligence, Innovation Research, Strategic Planning

Allovance is also a powerful tool for corporate development teams. We’ve used it in projects where a client wanted to explore product categories, sub-markets, adjacent markets; identify acquisition targets; and evaluate which...

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Partners and Recognitions

Strategic Planning Insights

Explore our library of insights, archiving decades of experience and innovation in a range of Strategic Planning methodologies.

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Updated eBook: Advanced Pricing Strategies for Maximum Competitive Advantage

Pricing Research

To help business leaders navigate this unprecedented terrain, Martec Group has updated and republished our popular Pricing eBook that examines three such strategies in detail, including some of our own proprietary and...

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Featured

Brand Positioning Strategy: Creating a North Star

In this Innovation Research and Strategy article in partnership with Great Lakes GrowthWorks, we’ll reveal how foresight, empathy, and Emotion Intelligence — steeped in artificial intelligence (AI) — can strengthen your brand...

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Featured

Growth Strategy Framework: Putting Disruptive Innovation in Its Place

Innovation Research

When a leadership team determines it is time to diversify and innovate to drive long-term growth, where do they start? Having a growth strategy framework helps advance the front-end of the innovation...

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