Pricing Research
In uncertain times with volatile economic conditions, determining the optimal price for your products or updating your pricing strategy can be challenging.
When designed correctly, Pricing Research can predict customer behavior, provide insights into new product pricing and clarify how a price increase (or decrease) may impact revenue, margins, market share, and customer perceptions. Insights gathered through various Pricing Research methodologies provide the information you need to make informed pricing strategy decisions.
Determine the optimal price point to maximize profit, revenue, or market share, especially when shifting your pricing strategy, developing new products, entering new markets, or trying to mitigate price volatility.
Mine Data for Information. Convert to Intelligence.
A scientific approach to empower confidence in pricing strategy, including Price-Value Mapping, Benefit-Value Analysis, Competitive Pricing, and more.
Find even the data that doesn’t exist.
Where data is scarce — in the B2B sector, for example — it must be mined proactively. Especially in times of high volatility and with increased pressure on consumers’ budgets and spending, it is often not enough to simply canvas the competition and set pricing based on what one finds in the market. We dig deeper, so you can know more.
Partners and Recognitions
Pricing Research Insights
Explore our library of insights, archiving decades of experience and innovation in a range of custom Pricing Research research.
