Webinar: Monetizing the Customer's Emotional Journey with Quirk's

Check out our latest webinar with Quirk’s! If your company is focused on understanding (and improving) the customer journey, you’ll want to tune in. Emotions permeate the customer experience, and thus, the customer journey, so you can’t afford to ignore the emotional component of customer decision making. We’ll show you how to research and understand those emotions with a process that is simple, seamless, scalable, and scientific

Today’s marketers know empathy is important, and the only way to empathize is to understand the emotions customers are feeling at every touch point of their journey. Customers are more likely to buy (and buy more frequently) when they feel emotionally connected to a brand. In this webinar, Emily Anderson and Chuck Bean discuss how to understand customers’ emotions at each point of the customer journey and how to target specific emotions that produce stronger emotional connections.

Using an adaptation of Plutchik’s wheel of emotions, you will learn how to categorize emotions in a logical way, generating insights that are straightforward enough to understand and act upon instead of abstract ideas that leave you wondering what to do next, making it easier to implement real-world CX solutions.

Key Highlights include:

  • The advantage of creating an emotional connection to your brand with your customers
  • Why it is essential to understand the emotions your customers are feeling on their journey
  • Using Plutchik’s Wheel of Emotions in market research


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