Men, Women and the Super Bowl: The Science Marketers Should Note
What makes a football fan? We all likely have our own image of one, but recent research by Martec shows what marketers should know about gender and football.
What makes a football fan? We all likely have our own image of one, but recent research by Martec shows what marketers should know about gender and football.
In the last two decades, we have learned more about how the brain thinks and how consumers make decisions than in the previous century Emotions, when captured and analyzed, offer a much wider and deeper platform for insights into customers—their behaviors and their contexts. Emotional intelligence is one of the fastest growing fields in market
As researchers, we often hear clients expressing how they should be winning, but aren’t for some reason. “On paper we have the better product, but we’re not gaining any share” “Our new ads continue to test well, but we’re not seeing any growth” “Our recent new product launch just didn’t get the results we expected”
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