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The Martec Blog

Here’s what we think, what we’re working on, and where our company is making moves.

Recent

AUTOMOTIVE & TRANSPORTATION

The Consumer Car-Buying Journey is Emotional

by Emily Anderson
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EMOTION INTELLIGENCE

The Risk and Reward of Studying Your Customers’ Emotional Drivers

by Chuck Bean
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EMOTION INTELLIGENCE

Listening to True Voice: Customers Will Tell You What They Want, If Only You’re Willing to Listen

by Chuck Bean
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FOOD & BEVERAGE

Go Out or Cook at Home?

by Ken Donaven
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EMOTION INTELLIGENCE

How Knowing Your Customers’ Emotional Drivers Can Increase Sales

by Chuck Bean
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FOOD & BEVERAGE

Honeygate: The Repercussions of Non-Transparency in Today’s Food and Beverage Industry

by Chelsea May
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