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The Martec Blog

Here’s what we think, what we’re working on, and where our company is making moves.

B2B CUSTOMER EXPERIENCE

CX in a B2B World

by Ken Donaven and Chelsea May

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Recent

METHODOLOGIES

A brief primer for Adaptive Choice-Based Conjoint

by Ken Donaven
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METHODOLOGIES

B2B Research in 2019: In a Post-Phone, Digital World, How Do You Protect the Integrity of the Data Set?

by Chuck Bean
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Augmented Intelligence: How Market Researchers Can Maximize the Power of AI

by The Martec Group
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FOOD & BEVERAGE

How Consumers Can Help Address the US Food Waste Problem

by Ken Donaven
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METHODOLOGIES

So, you want to do a conjoint analysis?

by Ken Donaven and Katie Caldwell
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METHODOLOGIES

Trade Secrets: How Businesses Gain a Competitive Advantage through Market Research

by Sandy Monahan
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